Brand Book · v1.0

Raneem brand guidelines

How our brand looks, sounds and feels. Use this guide for the website, social media, decks and campaign materials.

01

Brand essence

Who we are in one line.

We connect brands with creators people trust, and turn that trust into growth.

Mission

Make influencer marketing simple, honest and measurable for every brand.

Vision

Be the region's most trusted bridge between brands and creators.

Values

Authenticity · Creativity · Transparency · Results.

02

Logo

The mark is a flowing swan-like wave with three wing lines. It shows grace, movement and momentum.

Raneem logo markRANEEMMARKETING SERVICES
RANEEM
Clear spaceKeep space around the logo equal to the height of the letter "R".
Minimum sizeMark: 24px wide on screen. Full lockup: 120px wide.
Preferred backgroundDeep navy. Use the white or mono version on photos and gradients.
Don'tStretch, rotate, recolor, add shadows or place on busy images.
03

Colors

Taken from the logo. Navy is the base, the blue-violet-magenta gradient is the accent. Click a color to copy it.

Midnight#070B1E · Background
Deep Navy#0B1130 · Surfaces
Royal Navy#1B2560 · Cards
White#FFFFFF · Text
Electric Blue#3B4BD8 · Primary
Violet#8B3FE6 · Primary
Magenta#C83FD8 · Accent
Orchid Pink#F06AD8 · Highlight
Signature gradient · 120° · #3B4BD8 → #8B3FE6 → #E24BD6

Ratio guide: 70% navy · 20% white · 10% gradient accents.

04

Typography

Montserrat for headings (matches the wide, bold logo letters). Inter for body text.

Montserrat ExtraBold · 800Headings / H1–H2
Creators who move brands.
Montserrat Medium · 500 · tracking 0.3emLabels / Tagline
MARKETING SERVICES
Inter Regular · 400 · 16–18pxBody text

We plan the strategy, find the creators, run the campaign and report the results. Clear, short and helpful.

05

Voice & tone

How we write.

Confident

We know creator marketing. We speak with certainty, never arrogance.

Simple

Short sentences. Plain words. No jargon without a reason.

Warm

Friendly with brands and creators. We're partners, not vendors.

✓ Do say

"We'll find creators your customers already trust."

✕ Don't say

"We leverage synergistic omnichannel influencer ecosystems."

06

UI components

Buttons, tags and cards used on the website.

Service card

Gradient icon, bold title, short muted description.

5.2xStat tile
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